Our team

Francisco Javier García López holds a degree in Telecommunications Engineering from the Polytechnic University of Madrid (UPM) and a diploma in Business Administration and Management from the UNED. For 10 years he developed his professional activity in technology, strategic and business consulting (working at Accenture and Banco Espirito Santo) and at the age of 33 he founded Smartrental together with Fernando Rodríguez, a company that he led as CEO until September 2022, when he was appointed Executive Chairman. In 2014, he enters the world of real estate investment, helping private and institutional investors to obtain their goals. Currently Fran, in addition to being Executive Chairman of SmartRental, is a director of several companies dedicated to real estate investment.

With more than 25 years of experience in the Hotel and Real State Hotel sector. Carlos has a degree in Hotel Management from the Autonomous University of Barcelona (UAB) and an MBA in Corporate Financial Management from the Instituto de Empresa (IE). After gaining experience in the management of hotels and hotel management centers, his latest career is as Vice President of Hotel Assets for two international hotel funds of the private bank Edmund de Rothschild. Carlos has extensive experience in hotel chains and international hotel asset management from the USA, UK, Austria, Belgium, France, Italy, Holland.

With +15 years of experience in the Hospitality sector, Rut studied Hospitality Management at EUHT Sant Pol and later ADE at Unir and an MBA at INESEM. His professional career has been spent in chains such as Paradores, H10, Iberostar and Nordotel where he held management positions in both coastal and city hotels. In 2016 he accepted the challenge of managing an asset of SmartRental and since then he has developed his professional career to become COO.

Tourism professional with +15 years of experience in the hotel sector and asset management, graduated in Tourism with Executive MBA from UNIR and Real Estate & Hospitality from Instituto de Empresa (IE).
He began his experience in the operational area of hotels and organization of corporate events at national and international level. Later he focuses on the financial area and management control leading this department in SmartRental. Today, as General Manager of the medium long stay division, his experience allows him to have an analytical and operational vision of the business.

With more than 25 years dedicated to the hotel sector, Laura studied the Higher Degree of Accommodation Technician at the ESHT in Madrid. Her professional career includes prestigious chains such as Westing Hotels & Resorts, AC Hoteles or Grupo Palladium, as well as quality clubs such as Rusticae. Expert in E-Commerce and Revenue Management, Laura has been with SmartRental since the beginning of 2015.

Degree in Economics and Business Administration, Commercial Law, UCM and Universidad Pontificia de Comillas.

MBA in strategic financial management from INSEAD, Fontainebleau.

Master in Financial Auditing, Arthur Andersen LLP.

CFO Construction and food companies, member of the board of directors, asset management of investment funds parallel to the head office for 24 years.

Management of internationalized real estate and real estate projects with investment funds.

With more than 15 years dedicated to recruitment, training and personnel management, I have been the HR manager of SmartRental since 2016.
I have a degree in Labor Pedagogy from the Complutense University of Madrid, Technician in Occupational Risk Prevention specializing in Ergonomics and a Master's Degree in HR Management from the Camilo José Cela University.
My vocation and passion for working with people has meant that my extensive professional career has been developed within the main fields of human resources.
My concern for constant learning and professional improvement has led me to take numerous complementary training courses related to the improvement of the work environment, mediation and conflict resolution and stress control and management.

Senior Architect by the UEM, with experience in different assets and specialized in the living and hotel sector. He has worked in the strategy and investment department of Aedas Homes (BTR and Senior Living) and in the BTR and Coliving department of Grupo LAR. Borja has completed the real estate management program at the Instituto de Empresa (IE).

With more than 25 years of experience in the Hotel and Catering sector, Alberto has a degree in Business Administration and Marketing from the Complutense University of Madrid and a Master's Degree in Tourism and Catering Management from the Center for Financial Studies (CEF). He has built his career combining challenges in both Purchasing Management and Operational Management, developing these experiences in Hotel Chains and in Organized Catering Groups. He currently collaborates with the Madrid Chamber of Commerce where he is an associate professor in the area of Purchasing Management.